Learning various strategies to improve your website traffic is critical since it is a key factor in determining how quickly your business will expand.
Your ranks rise as a result, increasing visitors further. Traffic enables you to evaluate your marketing strategies, raise your search engine authority, learn more about your audience, and—most importantly—gain more clients. However, you’ll quickly discover there are a plethora of strategies and viewpoints available when looking into how to improve traffic to your website. How do you even start?
You need to concentrate on bringing in high-quality internet traffic if you want to know how to properly grow traffic to your eCommerce website. If your interaction is sluggish and your conversion rates are declining, traffic is useless. That is where we step in.
We’re sharing 5 web design updates with you today that will increase traffic to your website! Your website is a crucial tool, and even modest adjustments can have a significant effect. The best general recommendations we have are shown here, but if you want a thorough dive for your site particularly, give us a call, and we’ll assist you identify the ideal site improvement.
1. Use SEO to Increase Site Visibility
Make sure Google periodically crawls your website and includes your most recent pages when they visit; in other words, keep all of the crucial components indexable. Become visible in searches to attract clicks. The essential component to incorporate into your website design is relevant SEO. For instance, if you primarily conduct business locally, focus on local traffic optimization. See our earlier blog posts for suggestions on how to enhance your local SEO. We are experts in SEO (and what Google looks for in websites); tell us about your company, and we’ll explain how we can increase the number of leads generated by your website.
2. Construct excellent landing pages and utilize them
A landing page is like a hotel lobby for a website. Making a good first impression is crucial. Your landing page immediately conveys to potential customers who you are, what your company stands for, and whether you are competent in what you do. Create and improve your landing pages to encourage visitors to browse more pages on your website and provide their contact information as leads (if that’s your aim). You may easily increase lead generation by structuring campaigns to take advantage of these pages by tying key search terms to pertinent landing pages.
3. Create a Successful Visual Language
Your website’s design and functioning should work in harmony, and your ads should showcase this design. You may gauge effectiveness using the performance statistics for your website. Having trouble with the appearance of your website or brand? Call us; our group of top-notch designers can make your website appear spectacular.
4. Write quality content and then spread it widely
Write articles that readers will want to read and package them in ways that will appeal to them. In other words, use your website’s analytics to determine the themes that your visitors will find interesting, and then create meaningful, practical content that truly meets their needs. Yes, it can be difficult, but it’s also really important. Check out our earlier blog posts for content inspiration if you need assistance.
5. Design exclusively for mobile
Although this is a bit of a shortcut given we have discussed SEO, we cannot stress enough how important it is to design for mobile first. More than 50% of today’s web traffic originates from that source. Utilize free site-speed testing tools to assess your website. Is it simple to use your website on a mobile device? Is the download process quick? When you’re optimized for mobile, Google actually gives you a better ranking, which improves the user experience.
Do it correctly.
All of these web design improvements will aid in increasing website visitors. But because they can be so sophisticated, it can be difficult to know where to begin. Call Markustudio and we’ll help you figure out where you want to go; from there, we can start creating a website that will bring you more visitors and clients.