Too often, when updating their websites, small businesses lose focus. They become preoccupied with designing something bright and cool rather than something that would benefit consumers.

This practice is even encouraged by designers because it secures their all-access design passes. With “make website pretty” as the agreed-upon primary objective, designers may concentrate on developing uber-creative sites without being distracted by irritating factors such as measurable outcomes and return on investment.

The problem with attractive websites is that they accomplish little more than seem attractive. They do not function.

A Freelance Web Designer Manchester, Markustudio’s participation in numerous design projects for small enterprises. If you need assistance producing a style guide or maintaining brand consistency, our team of specialists is available to assist you. We will collaborate with you to develop a distinctive and memorable brand that will set you apart from the competition.

Here are eight essential considerations to consider before launching your next website redesign project. If you remember and adhere to these rules, your future website will be grounded in usability and commercial strategy, rather than indeterminate imagination.

1. Faith is the currency of achievement.

The foundation of any design endeavor is confidence. Designer and customer must have a great deal of faith in one another to accomplish great feats. If you do not trust your designer enough to let him run the show, you must find a new one.

2. Content is design, too

The manner in which you tell your story, describe your product or service, and convey your tone and mood are equally as vital as your website’s visual design. People want to know what you’re delivering and what makes you distinctive, which design cannot accomplish on its own.

Remember that people visit websites to learn and find solutions to their issues, not to admire the design.

Designs are perpetually out of fashion.

Concern yourself not with site design in Manchester. They are constantly evolving, and they will ensure that your website will appear obsolete within a few years.

Focus on offering genuine value and connecting people to the answers to their problems; the rest will fall into place easily.

4. You’re not simply designing, you’re addressing problems

There will never be a time when you know all the answers for your small business. Therefore, it is never too late to listen to new suggestions, even if they come from your website designer.

Design initiatives begin with business issues, so your designer will be intimately familiar with what’s not working at your organization. Not only do truly exceptional designers have the innate ability to detect these flaws, but they can also assist you in finding solutions.

5. It’s not a sprint, but a marathon

Rarely are websites successful on the day they are launched. Dozens of duties, such as AdWords, social media, analytics, heat maps, SEO, testing, and upgrades, remain on the list of things to perform once a website is live. Regardless of how robust your initial design was, these and countless more changes and problems will continue to arise forever.

What may work now may no longer be effective in three months. This does not imply that the notion was incorrect to begin with; it simply means that it is no longer valid.

7. Simplicity is strength

Always maintain a laser-like concentration on what truly matters for your business. If your primary objective is to create leads, avoid introducing features that do not contribute to this objective.

Fear is a healthy emotion.

It’s easy to become comfortable and complacent when all you care about is putting entertaining content on the internet. But if the launch of your new website doesn’t frighten you at all, you’re definitely overly focused on the design rather than the results.

Fear can also produced by taking risks. You can continue to update your website every few years, or you can attempt something novel and, by extension, frightening.

The trip is part of the enjoyment.

There is no such thing as a success overnight. Beginning a business requires years of arduous labor, numerous errors, and a scattering of minor wins. You must be in it not only to reach the peak, but also to enjoy the ascent.

Business owners frequently believe that a website that generates a large number of leads would transform their company. And when that does not occur, they are quick to blame their designer, who did nothing more than provide the business owner with the website he requested.

Learning various strategies to improve your website traffic is critical since it is a key factor in determining how quickly your business will expand.

Your ranks rise as a result, increasing visitors further. Traffic enables you to evaluate your marketing strategies, raise your search engine authority, learn more about your audience, and—most importantly—gain more clients. However, you’ll quickly discover there are a plethora of strategies and viewpoints available when looking into how to improve traffic to your website. How do you even start?

You need to concentrate on bringing in high-quality internet traffic if you want to know how to properly grow traffic to your eCommerce website. If your interaction is sluggish and your conversion rates are declining, traffic is useless. That is where we step in.

We’re sharing 5 web design updates with you today that will increase traffic to your website! Your website is a crucial tool, and even modest adjustments can have a significant effect. The best general recommendations we have are shown here, but if you want a thorough dive for your site particularly, give us a call, and we’ll assist you identify the ideal site improvement.

1. Use SEO to Increase Site Visibility

Make sure Google periodically crawls your website and includes your most recent pages when they visit; in other words, keep all of the crucial components indexable. Become visible in searches to attract clicks. The essential component to incorporate into your website design is relevant SEO. For instance, if you primarily conduct business locally, focus on local traffic optimization. See our earlier blog posts for suggestions on how to enhance your local SEO. We are experts in SEO (and what Google looks for in websites); tell us about your company, and we’ll explain how we can increase the number of leads generated by your website.

2. Construct excellent landing pages and utilize them

A landing page is like a hotel lobby for a website. Making a good first impression is crucial. Your landing page immediately conveys to potential customers who you are, what your company stands for, and whether you are competent in what you do. Create and improve your landing pages to encourage visitors to browse more pages on your website and provide their contact information as leads (if that’s your aim). You may easily increase lead generation by structuring campaigns to take advantage of these pages by tying key search terms to pertinent landing pages.

3. Create a Successful Visual Language

Your website’s design and functioning should work in harmony, and your ads should showcase this design. You may gauge effectiveness using the performance statistics for your website. Having trouble with the appearance of your website or brand? Call us; our group of top-notch designers can make your website appear spectacular.

4. Write quality content and then spread it widely

Write articles that readers will want to read and package them in ways that will appeal to them. In other words, use your website’s analytics to determine the themes that your visitors will find interesting, and then create meaningful, practical content that truly meets their needs. Yes, it can be difficult, but it’s also really important. Check out our earlier blog posts for content inspiration if you need assistance.

5. Design exclusively for mobile

Although this is a bit of a shortcut given we have discussed SEO, we cannot stress enough how important it is to design for mobile first. More than 50% of today’s web traffic originates from that source. Utilize free site-speed testing tools to assess your website. Is it simple to use your website on a mobile device? Is the download process quick? When you’re optimized for mobile, Google actually gives you a better ranking, which improves the user experience.

Do it correctly.

All of these web design improvements will aid in increasing website visitors. But because they can be so sophisticated, it can be difficult to know where to begin. Call Markustudio and we’ll help you figure out where you want to go; from there, we can start creating a website that will bring you more visitors and clients.