BigCommerce is a website builder aimed mostly at people who want to start their own online business (without worrying about having to code anything or involve developers and need of an Bigcommerce designer). SEO BigCommerce is a crucial part of a website that uses BigCommerce. Here are some BigCommerce SEO tips from experts.
1. Make sure your page titles are optimized
One of the most important SEO factors is a website’s title. Search engines use it as a key piece of information when deciding how to put it in a category and rank it. Your title is the most important part of a search result for your website (as well as at the top of browser windows). It would help if the titles of your BigCommerce pages or blog posts were never unclear. They should also ideally start with your “focus keyword.”
2. Use the headings correctly
According to SEO experts at BigCommerce, people who use platforms like BigCommerce to build and update their websites sometimes make the mistake of ignoring the headlines. Instead of using headers (H1, H2, H3, etc.) to separate their content, they often use bold or capitalized text like a webmaster or web editor might. This causes problems.
- First of all, it can look a little bit ugly.
- Second, it makes it harder for people with vision problems to understand your information when they use screen readers.
- The third and most important decision for BigCommerce SEO is that it makes it much harder for search engines to understand and effectively crawl your content.
3. Make sure pages and products have engaging meta descriptions.
Meta descriptions are the short summaries of a website that appear under the blue links that you can click on in a search engine’s results page. Google says that meta descriptions don’t affect rankings. A well-written meta description might encourage more people to visit the website, which would increase the clickthrough rate of the page (CTR). Now that most SEO professionals believe that a page’s clickthrough rate (CTR) is a ranking factor (since search engines favor results with higher CTRs), it’s important to write good meta descriptions.
4. Make sure your images have Alt text and optimized file names.
When indexing a website, search engine algorithms don’t just look at the words on the page; they also look at the photos. It’s done by looking at the “alt text” and file names of your photos. As a result, you need to make sure that both are up to par in BigCommerce SEO.
5. Use URLs without mistakes
Google encourages websites to use URLs that are “clean.” Clean URLs are short, obvious, and easy to understand.
Add rich snippets to your content.
Rich snippets, which are “structured data” that you can add to your content to help searchers and search engines understand what a page is about, are important for your website’s search results.
7. Focus on making great content and getting backlinks to it.
Many online store owners are so focused on their product catalogs—the photos, descriptions, keywords, etc.—that they forget one of the most important parts of SEO: writing unique content (usually in the form of a blog post).
Sites with in-depth, informative posts about topics that people are interested in can rank high in search results, especially if they have a lot of high-quality external links (also called “backlinks”).
Conclusion
Want as many people as possible to see your products? Check out our seven suggestions for ranking your products in Bigcommerce. These tips will help you get the exposure you need and increase sales. If you need help with fulfillment, contact Simpl. We can take care of all your picking and packing needs!
