Engaging a social media marketing company effectively expands the reach and engagement of your brand’s message on social media. They can oversee all aspects of its social media strategy, from content production and promotion.

Social media management

An effective social media strategy requires an understanding of each platform, the ability to produce engaging content and making data-driven decisions. Unfortunately, these challenges can often be hard to navigate alone, as each platform imposes different regulations and policies. Therefore, you must partner with a social media marketing agency with experience who are familiar with the intricacies of each social platform. Learn more about social media marketing pricing.

NinjaPromo was established in 2017 as a full-service social media marketing agency that offers content creation, paid advertising and monitoring. They provide various packages, including their Silver Level ($4,200/month), which includes 20 posts across two networks plus strategy analysis to maximise your social media campaign’s performance.

Social media advertising

Social media advertising is an efficient and cost-effective way to promote and grow your business, offering targeted demographics such as age, location and interests. Furthermore, this form of promotion provides detailed analytics, enabling you to measure campaign success while optimising the budget. Plus, it’s much less costly than traditional forms of promotion!

Social media marketing firms must include a team of specialists skilled in creating and running Facebook and Instagram ads. They should be able to devise customised ad strategies tailored specifically for your brand, providing creative content that resonates with its target audience, running campaigns efficiently with managed budgets, and tracking results weekly to detect low-performing ads before pausing them. Hence, your campaign reaches its maximum potential.

Social media content creation

Make the most of your social media content creation efforts by developing interactive infographics. Infographics are easily shareable and an excellent way to attract traffic while connecting with audiences. They are easily digestible and offer entertaining information – whether simple pie charts or complex visualisations are created.

Create video content for your social media accounts to engage and increase brand recognition among your target audience. Video may take the form of simple product/service demonstration videos or more elaborate formats like webinars/podcasts – make sure that any such creations meet both originality and marketing goals!

Engaging social media content relevant to your target audience is crucial to any successful campaign. If you need inspiration on what kind of posts to create, look at your competitors’ performance to gain campaign ideas. Learn more about social media marketing pricing.

One 10 Media is a comprehensive social media agency providing paid and organic marketing services. Their team can handle every aspect of social media marketing for you, from strategy development to implementation, plus training and support for in-house staff and executives.

Social media monitoring

Social media monitoring services allow businesses to understand how people perceive them on social media, which allows for more efficient campaigns that reach target audiences at just the right time. They also enable businesses to keep tabs on competitors – an invaluable asset for ecommerce brands.

To implement social media monitoring services, first, they need to identify keywords that need tracking, including brand or product names and combinations thereof. After gathering enough relevant mentions of said keywords across various social media platforms, they will produce reports that provide daily or weekly summaries with all this data, allowing you to understand your target market more deeply, spot trends more accurately, and determine optimal posting times.

Although many companies use “social media monitoring” and “listening” interchangeably, they differ. While monitoring captures conversations on social media platforms such as Twitter or Facebook, listening analyses and takes action based on this data. A business could use their monitoring data to improve customer service by responding quickly to queries or complaints, or they might adjust business practices based on insights they gain from this insight. 

Talkwalker and Brand24 are among the many social media monitoring tools currently available on the market, using robots to search the web and social media for keywords predefined by you, track influencers related to your brand and monitor sentiment analysis in real-time – among many other features that include an all-in-one social inbox.